I build the strategic spine of high-growth companies.

About

If your brand has outgrown its story – or your story has outgrown your org – that's where I do my best work.

By the time companies call me, the brand has usually outgrown whatever strategy it started with – or never had one to begin with. My job is to build the strategic spine – positioning, messaging architecture, and GTM narrative – and turn it into an operating system the whole company can run on.

I've built that spine from the inside as SVP of Strategy at Omnicom and as Chief Brand Officer of a Deloitte Technology Fast 500™ company. Today, I bring it to CEOs and founders as an advisor in the moments that decide a brand's trajectory – a reposition, a new category, a scale, or a funding inflection.

I'm equally fluent in the dynamics of global Fortune 500s (Disney, Nike, Porsche, Estée Lauder, Meta) and venture-backed companies (Navan, Aura, Snapdocs, Korrus) – bringing enterprise rigor to a startup's pace, and a startup's conviction to an enterprise's machinery.

A formally trained moderator and executive facilitator, I've also led hundreds of high-stakes sessions – consumer research, executive workshops, and C-suite roundtables – for blue-chip brands including Apple, Disney, AB InBev, and Nike, where precision, trust, and credibility matter.